What Is Product Management?

 

Product Management is the strategic process of turning a product idea into a successful launch.
Product Managers define the why and what behind a product—unlike project managers who handle execution.

Key responsibilities include:

  • Market & user research

  • Strategy & roadmap creation 

  • Cross-functional team collaboration

  • Product testing & launch

It's one of the fastest-growing roles in tech—perfect for those who enjoy leading, problem-solving, and building meaningful solutions.


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